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What is a mobile app ?
A mobile app is a smartphone or tablet application. Unlike a mobile website, a mobile app must be downloaded and installed, typically from an app marketplace, such as the Apple App Store or Android’s Google Play store.
Benefits of a mobile app
Although a mobile app functions a lot like a mobile website, a mobile app gives businesses the advantage of having their own corner on a customer’s device. Because users have to download and install the app, businesses have more control over their presence on a device than they would with a mobile website.
For instance, a mobile app can be closed or inactive, but still work in the background to send geo-targeted push notifications and gather data about customer’s preferences and behaviors.
Moreover, mobile apps make it easy to deploy loyalty programs and use mobile payments using a single platform. It’s also much easier to access a mobile app.
Features of a mobile app
Although mobile websites and mobile apps aren’t the same thing, they generally offer the same features that can help grow your business by making it easier for customers to find and reach you. These features include the following
One-click calling :-  Users can call your business simply by tapping on your phone number from your website .
Click-to-map :-  Users can use their devices’ GPS to locate your business and instantly get directions, without having to manually input your address.
Social sharing :- This feature integrates social media apps and websites to enable users to easily share content with friends and followers.
Mobile commerce :- Take your online store mobile with e-commerce-capable mobile websites, such as with Buy Now buttons and mobile carts.
Mobile marketing :- This lets users sign up for marketing lists and loyalty programs while enabling businesses to easily launch location-based text-message marketing and email marketing campaigns.
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